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Edmonton's Klondike Days Exposition
Edmonton’s Klondike Days Exposition theme was introduced to
Northlands Park’s annual summer fair in 1963. Proving to be a great
success, the theme was maintained and popularized the brief but exciting
Gold Rush period in the city.
Northlands Park Events Committee members proposed the exposition
theme, but not all Northlands Park directors embraced the idea
whole-heartedly. The summer fair already had a long tradition dating
back to its beginnings as a regional agricultural event. Accepting the
Klondike theme meant shifting from this rural focus and catering to
urban crowds that sought consumer based entertainment they could take
part in. Certainly, the original Klondike Gold Rush
was
filled with bawdiness and raucous entertainment—not Northlands Park
family fare, but
the Gold Rush also embodied the Klondike spirit revered by many people
today. With winning points, such as an endless array of Klondike themed
activities and the possibility for broader fair attendance, the theme
was eventually accepted by all.
Much work had to be done in order to reinvent an occasion the size of
the summer fair. The new theme, along with its inspiration, the late
1800s Gold Rush, had to be marketed to pique public interest and
create excitement. Collaboration with downtown businesses and the City
of Edmonton had to be fortified. Over time, a new Edmonton tradition was
fashioned from its past and came to life over the 1960s, growing over
the decades.
Through dedicated work the Edmonton Klondike Days Association
cemented roles for volunteers in making the 19th century theme viable
and relevant to regular citizens by providing an opportunity for
enjoyment, and also for community involvement. Today, a host of
community events attracts thousands of people.
Sporting events, such as racing homemade rafts, engage Edmontonians
across various sites in the city hosting Klondike Days events.
Northlands Park has established links with the community, businesses,
and government that allow for citywide festivities. Storefronts around
the city can be found decorated for the fair. People working with the
public can be found sporting signature clothing. Busy streets are shut
down for the fair’s inaugural opening parade.
Amidst modern day gold mines and thrill rides, people of all ages can
walk through and find something that catches their attention.
Fashionable promenades, concession stands, live music, international
exhibitions, and economic displays set Klondike days into motion.
The Klondike Days summer fair has helped to unify the city in its
search for carefree fun while retelling an important part of the city’s
development. The fair is recognized a prizewinner among North American
fairs for its brand on eccentric novelty and boosting the local economy
annually.
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A brief history of Edmonton's Klondike Days Exposition featuring
footage from the first year.
Watch Now
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